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Christine Tacon

Christine Tacon

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Category Archives: achievements

2000-Jan 2012 Co-operative Farms

Christine Tacon

Transformed the Co-operative Group’s farming business from a £6m loss, £40m turnover in 2000 to £6m profit and £65m turnover

  • restructured and removed layers of management
  • took major decisions such as exiting dairy farming and expanding into fresh produce packing
  • de-risked operations through hedging currency and fuel, selling forwards and introducing risk management principles to the industry

Drove a cultural change within the business

  • integrated Farms with the rest of the Co-operative Group, connecting farmers with Group initiatives, such as educating children and wildlife conservation initiatives, and raising awareness in the Group of the power of the farming business to support the brand
  • achieved the highest employee engagement scores in the Group

Inspired and led the branding of Co-operative Farms

  • led branding of fresh produce packs in store
  • secured extensive PR coverage
  • initiated the multi-award winning “From Farm to Fork” schools education project: over 60k primary school children have spent an educationally structured day on a farm to date

Influenced the farming industry

  • member of the DEFRA sponsored Implementation Group of the Sustainable Farming and Food Strategy, setting a new strategic direction for the industry including a requirement for farmers to connect with their markets
  • implemented industry leading Environmental Management System and species protection project (Habitat Heroes)
  • networked with landowners, government, BBC, EU, industry leaders and grower groups leading to demonstrable change in strategy and communication e.g.
…

1996-2000 Anchor Foods Ltd (now Fonterra)

Christine Tacon

UK turnover £300m
Sales Director and Commercial Director

Promoted in 1999 to Sales Director of a demoralised, not highly respected sales force. Further promoted to Commercial Director.

refocused the team on the customer, increasing visits to customers at all levels, including other functions, and started a new focus on convenience and foodservice.…

© 2018 by Christine Tacon
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